It's really all about just finding the right word(s) in the right order, in the right language in the right moment and in the right place, on the right page, and send it to the right people... can I really say that there's no difference between essence and appearance, when it seems so much important how you present your profile than what you (can) actually do?
From another perspective, however, it appears that the appearance is the very essence - and the question is not whether there's something "behind" that appearance, but if that surface is thick and strong enough to make a whole real thing. If it's good enough, it does become the thing, which will then be not less real than as if it had started growing from the inside, as it were... like one kind of a self-fulfilling prophecy...
(ennuyeux comme la pluie...)
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